Phoenix Brands Case Study

Phoenix Brands Case Study

Phoenix Brands are a biscuit crumb factory, providing crumb products for use in cheesecakes and desserts etc., to many different manufacturers. Bob Waller, in his former role as Managing Director of Premier Training Services, initially began working with Phoenix as they were hoping to expand the business. Therefore, they had to demonstrate that they had the correct systems and procedures in place in order to produce safe and wholesome food.

Issues to resolve

There was no official documentation in place at that time to support the expansion of the business.
Phoenix needed to ensure that information could be provided in order to prove traceability.
The company needed to be able to show due diligence.
A full quality management system was needed, in order to meet the above requirements.

Solution

We created a detailed quality management system for the company, focussing on food safety from raw material intake, through to storage and delivery.
We created a Hazard Analysis system, based on HACCP principles.
We provided training to all members of staff, commensurate with their job roles and responsibilities.
We fully trained all staff to at least Level 2 Food Safety in Manufacturing, Supervisors and Managers to Level 3 Food Safety in Manufacturing and provided additional specialist training where required, in HACCP at Level 3. Lastly, we provided 1st Aid, Health & Safety, Manual Handling and COSHH Training, to key members of the team.

Outcome

As a result of the ongoing consultancy support and training provided, and also as a consequence of the total Quality Management systems and procedures now in place, these recent years have not only seen Phoenix Brands successfully achieve and maintain BRC (British Retail Consortium) certification, but also significantly grow their company operations, leading to an expansion from their original sole crumbing production line, to their current day number of four, which now encompass 2 crumbing lines and 2 baking lines. The installation of the second baking line also resulted in Phoenix Brands outgrowing their original facility, moving to larger premises and providing additional employment opportunities.

As a direct result of the above factors, Phoenix are now enjoying a significant increase to their customer base, and undoubtedly benefitting from the level of confidence that they are also able to provide in demonstrating their achievement of the BRC certification, as a company that is fully compliant with the extensive quality systems and procedures required, in order to meet this highly regarded prestigious standard.

What our clients say

Bob has been pivotal in the Club obtaining and retaining the 5H’s.

We have found his knowledge, experience and expertise invaluable and have called upon a number of his services over the years.

Simon Murphy
Head of Catering, West Bromwich Albion Football Club.
As a contract packer, our goal to obtain BRC accreditation, for a business that is constantly evolving to meet changing customer demand, was a daunting prospect.

Bob Waller consultancy however, guided us through the whole process, from the initial planning stages, to creation of a fully operational quality manual, and right up to being awarded BRC accreditation. They remain our technical consultants 3 years on, guiding us through audits, staff training and policy changes.

We would strongly recommend Bob Waller Consultancy to any business looking for guidance with their quality process. They supply a friendly, professional, and most importantly, user friendly service.

David Brocklehurst
Managing Director
Speedpac Limited.
Bob and his team have worked with us for several years now, maintaining and improving our quality system . They assisted us through the transition to the new standard and act very much as if they are part of our own team.

I would highly recommend Bob Waller Consultancy to assist in all aspects of your quality program.

Derek Sweeney
Managing Director
Chase Equipment Ltd.
We have been using Bob Waller’s services for over twenty years in an advisory capacity and he has been an invaluable part of our business during that time. Bob has been responsible for creating our BRC conforming system and has helped us to consistently achieve Grade A status since 2006.

Bob has also been instrumental in developing and refining our other internal control systems and dealing with customer technical audits and questionnaires. We have been able to rely upon his knowledge and experience which helps to keep our Technical Department running smoothly and efficiently.

Andy Richards
Managing Director, Phoenix Brands Ltd.
I would highly recommend Bob Waller, who came to teach me HACCP 24 years ago, and we are still working together as a team. Bob is a very highly skilled and knowledgeable person, who has put in place all kinds of systems, together with company policies, according to current legislation. This has led to us achieving BRC AA Grade to the highest levels consistently.

Bob is very friendly and has a highly professional approach, not only in dealing with blue chip technical teams, but also internal audits supplier questionnaires, and auditing companies to the latest BRC standard.

Internal training is also always arranged to the highest standard.’

Sheila Akhtar
Quality Manager, AIB Foods Ltd.
I would highly recommend Bob Waller Consultancy. He took a complicated generic HACCP plan which had clearly not been written with Grape Tree in mind and didn’t reflect the system which we have here and reworked it in to a conscience clear plan which is easy to use daily. During the writing process, Bob visited our site several times to ensure that every point reflects what we do here and he has returned to our premises several times since the HACCP plan has been up and working to ensure that it is running smoothly. He is extremely reliable; providing assistance by phone or email quickly and always maintains a professional, yet approachable manner.

Leanne Mason,
Technical Assistant,
J G Foods trading as Grapetree.

Phoenix Brands Case Study

Issues to resolve

Solution

Outcome

What our clients say

Our clients include